Mid air thief11/11/2022 ![]() ![]() With Finnair’s new strategy, the airline hopes to reach the pre-pandemic EBIT level of at least 5% by mid-2024. Together we can rebuild a Finnair that employees, customers and all Finns can continue to be proud of.” Especially during the hard pandemic years, the Finnair team has proven its ability to adapt and renew under the most challenging circumstances, and I am confident that we will reach our target as we now continue this journey. Reaching this will require profound change throughout the company. “The target is to build a leaner Finnair that can return to the pre-pandemic levels of profitability. We have, however, an excellent foundation to build on: our excellent, differentiating product, strong safety culture, strong brand, our high-quality execution capabilities, our commitment to sustainability and our track record of adapting and renewing ourselves.” “The changes in our operating environment require a new strategy and significant renewal of Finnair, especially related to costs. Here’s how Topi Manner, Finnair CEO, describes this decision: Finnair will now be scrapping existing long haul routes from Stockholm, instead focusing on offering flights from Nordic cities to Doha, to feed into Qatar Airways’ route networkįinnair will start flying from Nordic cities to Doha Finnair announces a new strategyįinnair has today formally announced a new strategy that’s intended to help return the airline to profitability, regardless of whether or not Russian airspace reopens to Finnair.Finnair started operating long haul flights from Stockholm, to both the United States and Thailand.When it comes to the carrier’s long haul network: More significantly, with Russian airspace closed to Finnair, the economics of flying to most points in Asia don’t make sense, as major detours are neededĪt this point Finnair is having to plan for this being an issue in the long run, since there’s no indication that anything will change.China continues to remain closed to most travelers, so it’s anyone’s guess when Finnair can again have a substantial network to China.At this point that strategy has proven to be a huge disadvantage: Pre-pandemic, Finnair’s long haul network consisted mostly of flights to Asia, given Finland’s advantageous location for connecting passengers. Obviously airlines around the globe had an incredibly tough time during the pandemic, though fortunately in many parts of the world travel demand has recovered nicely. ![]()
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